Paris, 16 January 2015

Caixa Seguros, the CNP Assurances Group's subsidiary in Brazil, has redefined its logo and branding and will now be known as Caixa Seguradora.

With these changes, the company aims to strengthen its presence on the market and bring all its activities together under one brand, instead of the five existing companies: Caixa Seguros, Caixa Previdência, Caixa Consórcios, Caixa Capitalização and Caixa Seguros Saúde.

"The single brand makes it possible to reinforce the company's identity and facilitates relations with partners and clients," explains Gabriela Ortiz, head of marketing, strategy and communications at Caixa Seguradora.

More than a simple change of visual identity, the new branding reflects the maturity acquired by the company over recent years, not just in its business model but also in its internal and external positioning.
 
To support this growth, the company has built its new head office in Brasilia and is therefore starting 2015 in its new premises.