Because insurance is ubiquitous in our daily lives but often hard to understand, CNP Assurances is launching “C’est clair”, a new mini-series blending fiction and education, produced by the agency The Good Company and URBANIA. The series follows Lola, 28, as she asks questions about the major milestones of adult life, including buying a home and choosing term creditor insurance, to clearly and simply explain insurance concepts.
The first season of the series, focusing on term creditor insurance, consists of four episodes of two to three minutes each. They will be broadcast on 15 June, 6 July, 27 August and 7 September 2026 on URBANIA’s platforms and shared across the various CNP Assurances networks.
Making insurance accessible to all
CNP Assurances is moving ahead with its commitment to make insurance accessible to all. After four years of the “En gros” video series on Konbini, the company is taking a new direction by developing an innovative and proprietary format with a fictional mini-series entitled “C’est clair”.
More immersive and character-driven, “C’est clair” takes the perspective of the customer to make insurance truly accessible. The first season focuses on term creditor insurance, a key topic for young professionals buying a property.
Following Lola, a young adult facing major life milestones such as buying her first apartment, we follow her inner journey and practical questions: “What is term creditor insurance for?” Is it mandatory? How much does it cost? “How do you take out a policy?” These are just some of the questions people ask themselves, which the series answers clearly and naturally.
Educational approach rooted in real life
Designed and produced with URBANIA, a media recognised for its committed approach and ability to reach 18-44 year olds, “C’est clair” combines information and entertainment with a human, light and purposeful tone. The production of the series was entrusted to Thibault Gilles, director, and Naïsha Randrianasolo, an URBANIA video artist known for his creative universe, combining montage, illustration and graphic design, fully in step with the cues of social networks.
Release Dates – Season 1
Episode 1: 15 June 2026 – What is term creditor insurance?
Lola realises that she needs to become an adult and decides to buy an apartment. She finds out that she needs term creditor insurance and seeks to understand how it works.
Episode 2: 6 July 2026 – What risks does term creditor insurance cover?
Lola has started looking for an apartment and is beset by existential questions. She comes across a magazine that answers all her questions about term creditor insurance. Now that she has greater peace of mind, she can start visiting apartments.
Episode 3: 27 August 2026 – How to take out term creditor insurance?
Lola has visited two apartments and needs to choose one of them. She tackles the difficult decision-making process. She has understood the term creditor insurance process but now needs to make a choice.
Episode 4: 7 September 2026 – How much does term creditor insurance cost?
Lola has made an offer on an apartment. She now fully grasps all the steps and costs involved in a term creditor insurance policy. Her loan is approved. And now she's an adult.
“With the new ‘C’est Clair’ series on URBANIA, CNP Assurances immerses itself in the daily life of Lola to explain term creditor insurance. Our ambition is to make insurance accessible, closer to people, and to help them truly understand its usefulness simply, in an original format that is both humorous and educational.” says Agathe SANSON, Director of Stakeholder Dialogue, Communication and Sponsorship at CNP Assurances.
To watch the film click HERE
Campaign details
Producers: Florent Peiffer, Elise Richard
Sales director: Blandine d'Astorg
Advisory: Juliette Berthelier
Production director: Marie Gouriou
Project manager: Garance Desoeuvres
Production assistant: Erwan Naïmi
Editorial director: Sophie Marchand
Assistant editor: Thibault Hollebecq
Community manager: Louise Pierga
Creation directors: Matthieu Maurer and Laurie Humbert
Artistic director: Garance Poisson
Motion design assistant: Josselin Lamer
Writer/Director: Thibault Gilles
Co-director: Naïsha Randrianasolo
Chief operator: Victor Zynski
Camera assistant: Benoist Robin
Actress: Juliette Bialek
Voice-over: Juliette Bialek, Sophie Marchand
Prop master: Amélie Monnier
Editing: Béatrice Mocenigo
Grading: Julien Dubus