Paris, 15 December 2015
Life expectancy is increasing and living to be one hundred years old is very quickly going to become a reality for many French people. The healthy life expectancy curve remains stalled in the majority of developed countries, however. Meanwhile, there are a number of “little things” in everyday life that could help extend your life expectancy and keep you healthy.
Stemming from this observation, CNP Assurances is today announcing the launch of cespetiteschoses.fr, a digital information platform(1), to raise awareness and to provide support on the theme of “living better for longer”, developed in collaboration with the agency 5e rue/Datagif.
Both fun and educational, the cespetiteschoses.fr web platform has been designed to work in stages and in a personalised way to raise awareness about the many small, simple, and perhaps seemingly trivial everyday actions which can have a significant impact on life expectancy and quality of life. By interactive contents - games, simulators, dataviz - we learn, for example, that a nap that is at least 10 minutes long stimulates the memory, that listening to music boosts the immune system, or even that the simple act of brushing one’s teeth two or three times a day can add two years to one’s life...and much more. The platform will be expanded over the coming months with new information and awareness contents, particularly around project funding.
In order to share this data and these good practices on health, innovation and quality of life, CNP Assurances is continuing this initiative by hosting a community on its social networks on Facebook, Twitter, YouTube and Google+.
- As the discussion forum of the cespetiteschoses.fr community, the Facebook account created by CNP Assurances presents a selection of unusual tips on longevity, well-being or innovation.
- Alongside the Group news, the CNP Assurances Twitter account relays all news and information on #innovation #santé and #datas (innovation, health and data), that could make it possible to improve life expectancy and quality of life.
- Finally, the CNP Assurances YouTube channel and Google+ account provide the video content from the platform.
(1) All the data presented on the www.cespetiteschoses.fr site come from scientific foresight or studies.