The CNP Assurances Foundation is continuing its efforts to raise awareness among parents of the risks posed by excessive screen time to the mental health of young people. Its new campaign provides simple, concrete advice to help parents limit the screen time of their children and teenagers. Humorous and quirky, in the same spirit as the initial wave, the campaign was designed by the agency The Good Company.
The figures are alarming. The average screen time of children aged 7-12 is 3 hours and 32 minutes a day (source: Ipsos 2022 via Les Echos). Sixty-seven per cent of 8-10 year-olds are already on social networks (source: Enfance 2023 study). Fifty-seven per cent of individuals aged under 20 report at least one harmful effect linked to the use of screens in their everyday life, 25% of them saying it reduces their sleeping time, 5% reporting conflict with friends and family, and 4% reporting depression (Source: Insee 2023).
Committed to the physical and mental health of young people, Fondation CNP Assurances is working to foster the reasonable use of screens.
The new campaign redirects parents via a QR code to a dedicated page on cnp.fr featuring seven helpful tips: The guide for parents.
Rather than lengthy speeches, parents are provided with seven simple and effective tips. The advice comes from expert sources: Haut Conseil de la Santé Publique; Elysée.fr ; Secretariat of State for Children and the Family; Institut National de la Santé Publique du Québec; Canadian Society of Pediatrics .
A few examples:
- A brief and calm discussion with your child is better than a big speech.
- No need to ban everything, the aim is to limit their screen time, not frustrate them.
- Suggest fun activities as an alternative.
- Get the rest of the family involved to form a united front in setting an example.
With immediate and measurable benefits: better sleep, better self-esteem, better concentration, etc.
The campaign will be launched on Tuesday 7 October via posters and digital out-of-home screens in the Paris metro. The campaign will feature in several metro stations, including Charles de Gaulle-Etoile, as well as in train stations and print and digital media, via Meta and Teads videos.
Agathe Sanson, Group Head of Stakeholder Dialogue, Communication and Sponsorship at CNP Assurances, Vice-Chair of Fondation CNP Assurances, comments: “The ‘Les Darons’ campaign made a significant impact on alerting young people to the risks of overexposure to screens. So we have decided to take things further by providing parents with simple advice. This advice does not point the finger or take a guilt-inducing tone; the aim is to help parents protect their children from excessive screen use. This is a priority public health issue, and mental health is also the major national cause in France in 2025. The CNP Assurances Foundation intends to take concrete action for the reasonable use of screens.”
| CAMPAIGN DETAILS ADVERTISER: CNP Assurances Personnel in charge: Agathe Sanson, Head of Stakeholder Dialogue, Communication and Sponsorship; Lydie Hacquet, Head of Corporate Brand and Communication; Eliane Razou, Head of Brand and Advertising. AGENCY: The Good Company Personnel in charge: Luc Wise, Julien Quidor dit Pasquet Creative Director: Nicolas Gadesaude Artistic Director - Designer and Editor: Camille Le Coq, Lisa Hamonou Strategic planning: Marion Maringe Project management: Lisa Buisson, Bérénice Albert MEDIA AGENCY: Blue 449 Personnel in charge: Marine Rigaud |