Paris, 5 May 2014
CNP Assurances is affirming its position as the leader in personal insurance with a new advertising campaign, a new visual identity, and a new website. Because life is full of change, the Group is committed to “insuring all our futures.”
On 12 May 2014, CNP Assurances will launch its new French advertising campaign as part of a wider revamp of its communication territory, with an updated logo, new brand baseline and new website.
These various communication components resonate with a broader social context, in which it is important to encourage the public to take an interest in savings and personal risk issues, so that they can take action today to better prepare for the future.
More than just a baseline, “insuring all our futures” encapsulates CNP Assurances's mission. The leading personal insurer in France, the Group is renewing its promise to meet the needs of everyone, without exclusion. With 160 years of experience and deep roots in the public sector, it intends to build on its heritage and strength to offer its customers and partners a comprehensive, innovative range of personal risk and savings solutions. In this way, CNP Assurances is reaffirming its commitment to acting as a responsible insurer and investor, in line with the strategic vision defined in 2013 .
A new television campaign
Designed by the Leo Burnett agency, CNP Assurances’s new advertising film will be broadcast from 12 May to 3 June on major national channels and DTT. To a re-orchestrated version of Shostakovich’s famous Waltz No. 2, men and women of different ages dance with curves and graphs representing the risks of everyday life. In this way, the film serves as an allegory of modern man's confrontation with the new issues raised by changes in society. The combination of real footage and 3D images creates a surprisingly harmonious choreography, which engages the public on the need to prepare for their future and that of their children and parents. Experts at CNP Assurances have identified and analysed these data and found the best protection and personal risk solutions for “insuring all our futures.”
An updated logo
Along with the refreshed advertising, the brand territory has been updated, starting with the logo. Easier to understand with a more contemporary look, the new logo distinctively expresses CNP Assurances’s commitment to protection with a protective arc. It signals a clear shift, while capitalizing on the structural elements of the old version.
There have also been changes in colours, shapes and typography. The colours are more vivid, with a deeper blue, a more vibrant turquoise and a warm raspberry red. The arc design, symbolising protection, has been simplified. This balanced and harmonious composition emphasizes the robustness of CNP Assurances.
A new website
To support its revamped image and visual identity, CNP Assurances has announced the launch of its new www.cnp.fr website on 12 May 2014. Its new architecture enables each user – individuals, professionals, job applicants, journalists, shareholders or analysts, customers or prospects – to quickly find qualitative information tailored to their needs by directly accessing their dedicated section. As a corporate showcase, the site also enables users to keep up to date with brand news, the latest innovations, publications and press releases. It encourages them to discover the Group’s activities, commitments, partners and financial performance, allowing them to find out more about CNP Assurances’s solutions and expertise, and to find answers to frequently asked questions covering life insurance, pensions and personal risk. CNP Assurances’s website had to offer outstanding accessibility for disabled people, seniors and every user, with easier-to-understand text and graphics, improved ergonomics and facilitated keyboard access. Available in both English and French to cover CNP Assurances’s global footprint, the site is user friendly on every platform (tablets, smartphones, etc.).