CNP Assurances, through its Brazilian subsidiary CNP Seguradora, is supporting the Institute of Conservation and Sustainable Development of the Amazon (Idesam) to develop socio-environmental initiatives in Amazonas State (Brazilian Amazon) in favour of five community associations present in the region. Depending on the initial results, the 12-month pilot project could be extended more widely across the Amazon region.
In concrete terms, CNP Assurances will invest BRL 2.5 million (approximately €500k) in Idesam through its Brazilian subsidiary CNP Seguradora. Through the investment, CNP Assurances is supporting nearly 500 Amazonian communities with the aim of promoting entrepreneurship and income generation in the production of vegetable oils, nuts and wood furniture. The project helps Amazonian families living far from urban centres to cope with their numerous social problems and improve their quality of life, while serving to preserve the environment. The Group’s support will also enable the planting of more than 5,000 trees to restore degraded areas.
These initiatives are being implemented by the Institute of Conservation and Sustainable Development of the Amazon (Idesam), a civil-society organisation that promotes initiatives aimed at fostering the sustainable economy in the region.
According to André Vianna, Technical Director of Idesam, the objective of the programme is to implement actions that enable these communities to generate income and strengthen these families in social terms: “In practice, we will offer these organisations technical and management assistance to create sustainable value chains, strengthen the management of their businesses and directly support the marketing of their products. Deforestation will continue to be an issue if no investments are made to change the local economic matrix.”
As a responsible investor committed to the green transition, CNP Assurances had a full €27.2 billion in green investments in 2023, notably through significant investments in sovereign and corporate green bonds. It has devoted €3.5 million to initiatives with a societal impact through the CNP Assurances Foundation, Instituto CNP Brasil and sponsorship.
“We are convinced that our support for the sustainable businesses of communities will help to foster environmental preservation. We will not be able to safeguard forests without investing in training and creating sources of income for the people of the region. The CNP Assurances Group is working with its partners to forge an inclusive and sustainable society by providing solutions that protect and facilitate all walks of life to as many people as possible. Working alongside Idesam, this programme of measures for a more sustainable future for all is particularly relevant to our Group’s corporate mission." said François Tritz, CEO of CNP Seguradora.