From 8 March 2021, CNP Assurances will again make itself heard on television and digital media with its advertising film “Outside the Box”, conceived with the Good Company in 2020.
Scheduled to run until May 2021, CNP Assurances’ new campaign favours two types of media: television for visibility and digital, to target 35-59 year-olds in particular. On television, the film will be broadcast exclusively in its 30-second version, while it will be shown in several formats on digital media (90, 45, 30 and 15 seconds).
“Outside the Box” was awarded the Young Director Award 2020 for its direction by Leigh Powis, won an EPICA Award for the production by Gang Films, and received the Innovation Trophy in the bronze category at the 2020 Insurance Awards. As a theme, it uses Shostakovitch’s famous Waltz no. 2, and features scenes from everyday life.
The film illustrates CNP Assurances’ capacity to open up to others and the world in order to give everyone more protection, and the diversity of present-day journeys and lifestyles. This new episode of the saga carries the tagline “Let’s insure a more open world”.
Watch the 30 seconds format film
Watch the 90 seconds format film
Data sheet
ADVERTISER: CNP Assurances
People in charge: Agathe Sanson, Head of Strategic Marketing, Communication and Sponsorship
Lydie Hacquet, in charge of the brand department and corporate communication
Eliane Razou, brand and advertising manager
AGENCY: The Good Company
Agency heads: Luc Wise, Julien Quidor dit Pasquet, Xavier Real Del Sarte
Creatives: Jacques Denain, Philippe Pioli-Lesesvre
Creative director: Jacques Denain
Copywriter: Philippe Pioli-Lesesvre
Strategic planning: Nina Kurose
Project manager: Lisa Buisson
PR, E-PR manager: Leïla Touiti
TV producer: Barbara Vaira
TV PRODUCTION: Gang
DIRECTOR: Leigh Powis
Producer: Jean Villiers
Production manager: Christophe Ancelet
Cinematographer: Brandon Kelly
Production service: Pacha productions - David Van Berg
Chief editor: Adriana Legay
Colour grader: Didier Le Fouest
Colour grading: Mikros MPC
Post-production: Bandapart
Post-producer: Julien Daniel
Sound design: Leigh Powis
MUSIC: Jeremy Wallace Maclean
SOUND PRODUCTION: The Producteur : Xavier Benoist
ECO-SHOOTING: Secoya
Eco-manager: Alison Begon
Eco-assistant: Theodore Debroye
PHOTOGRAPHY: Manu Fauque
PHOTOGRAPHIC PRODUCTION: EyeSee
Art purchase: Alexandre Le Gentil
MEDIA AGENCY: UM-MEDIABRANDS
Media agency managers: Laurence Vigeannel, Camille Van Overbeke, Charlotte Jourdan, Guillaume Broggio