Following a widespread consultation orchestrated by Pitchville council, CNP Assurances chose The Good Company as its lead agency to design and roll out its Off and Online communication.
The Good Company will implement a multichannel communication system for CNP Assurances’ BtoB and BtoC targets. Its aim will be to promote the insurance company’s positioning and values as well as its multi-partner business model.
“I am thrilled about this future collaboration with The Good Company, an agency that shares our desire to change the game rules to highlight the CNP Assurances group’s profound transformation in the interest of its partners and customers,” says Agathe Sanson, head of strategic marketing, communication and philanthropy at CNP Assurances.
“As a company, CNP Assurances has put social responsibility at the heart of its action. As a brand, CNP Assurances has developed iconic communication campaigns that form part of French advertising legacy. We are therefore proud to be able to work with its teams and assist them in their future developments,” explains Luc Wise, CEO and founder of The Good Company.