Paris, 6 March 2017
CNP Assurances innovates for the protection of all and illustrates it through its new print and digital communications campaign which is launched today.
To embody areas of innovation linked to CNP Assurances; a reactive and innovative Group, close to the people with both humane and solidarity values, this campaign, imagined by Leo Burnett, highlights real people whose individual courses are both bold and generous.
The video campaign distinguishes itself by its deliberately realistic semi-documentary style. Olivier Delacroix, journalist and TV host (« Dans les yeux d’Olivier » on France Télévisions) was chosen as the director because of his capacity to create portraits filled with emotion and humanity.
Four videos of slightly more than two minutes each, detail in an interview, CNP Assurances’ areas of innovation such as:
- Investing in start-ups, with the Open CNP program, dedicated to protecting all
- The quality of protection supplied to SMBs’ employees through the Ametis network
- Designing specific products for the Y generation (the 18-35 years old community)
- The Lyfe health and well-being services platform to take care of oneself and relatives
The stories of Jean-François, the mayor of a small rural municipality who does not give up when faced with a medical wasteland, Audrey, who fights to have innovations benefit the most people and specifically those with disabilities, Julien, who has given a new meaning to his life by leaving his work in finance to start his own cabinet-making business, and Vincent who believes that it is never too early to start changing the world, are to be discovered in a print and digital ecosystem orchestrated by the agency UM Mediabrands.
The videos are relayed on the web through four 20-second teasers. Different banners, in a large variety of formats, representing the campaign’s four faces are also published on selected peer websites, on mainstream social (Facebook, Twitter) and professional (LinkedIn) networks. Print advertisements are also implemented.
The #ATousNosAvenirs campaign contributes to the brand platform « Assurer tous les avenirs ».
Fact sheet:
Communications agency: Leo Burnett Paris
Vice-president Chief Creative Officer: Kurt Novak
Artistic director : Thomas Defert
Designer Editor: Olivier Mille
Managing Director: Stéphane Billard
Media agency: UM Mediabrands
Sales director: Nathalie Bigot
Account manager: Laurence Pichot
Digital strategist: Charlotte Jourdan
Announcer: CNP Assurances
Communications and strategic marketing director: Agathe Sanson
Head of the brand and corporate communications department: Florence Pierre
Head of brand and advertising: Eliane Razou