Paris, 25 September 2014
To coincide with France’s SRI week, which runs from 29 September to 5 October 2014, La Banque Postale and CNP Assurances will be offering a promotion until 31 October to raise awareness among its savers about responsible investing.
Between 1 September and 31 October 2014, La Banque Postale customers can enjoy a 50% reduction in fees for new money invested in eligible funds in La Banque Postale’s Investir Autrement SRI range of life insurance policies.
These funds are available as part of six life insurance contracts (Vivaccio, GMO, Ascendo, Cachemire, Cachemire 2 and Cachemire Patrimoine) sold by La Banque Postale and managed by CNP Assurances. These contracts already represent close to 5 million beneficiaries, and the promotional offer provides an opportunity to raise their awareness about the Socially Responsible Investment approach and its value.
“This initiative is perfectly aligned with the responsible investment approach embodied in our asset management strategy, which has incorporated ESG criteria since 2006”, explains Dorothée de Kermadec-Courson, Compliance, Internal Control and Sustainable Development Director at CNP Assurances.”Our commitment nurtures a relationship of trust with policyholders, by giving them the chance to choose investments with social or environmental impacts through SRI funds.Taking our cue from SRI week, we decided to promote this notion, which is still relatively unknown.”
“True to its values as a civic-minded bank, La Banque Postale is committed to offering its customers a line-up of clear, simple and socially responsible products, focused on covering the essentials at affordable rates”, says Pierre Antraygues, Banking, Savings and Insurance Director at La Banque Postale.”With this in mind, it is leading an active SRI promotion campaign through its Investir Autrement range, which includes five Novethic certified funds.Since September 2014, it has also expanded its socially responsible offering with the launch of Service Intérêts Solidaires and two formula-based funds, whose performance is linked to the Ethical Europe Equity index."