CNP Assurances is releasing a new film on its employer promise, “Pushing back the limits of insurance together”. The Group has crafted an original creation to speak to the talents of today. Set to a rhythmic and inspiring slam, co-written with and performed by singer-songwriter Anna Kova, the film showcases the Group's commitments, ambition and vision of a more open world.
The film eschews traditional corporate cues to adopt a sensitive, artistic and authentic narrative. The 90-second creation features a unique voice recounting in slam poetry the experience of working at a Group that pushes the boundaries of insurance.
- An international and committed insurer of property and individuals, whose business is constantly evolving to protect individuals at every stage of life.
- As a responsible insurer and investor, CNP Assurances is working towards an inclusive and sustainable society.
- As an employer, it has been committed for over 20 years to fostering professional gender equality and promoting diversity.
The film is being launched in French and English to reflect the Group's presence in 19 countries and its ambition to unite its 8,300 employees around a single narrative.
To attract talent and boost internal pride
The new film is the highlight of a global employer branding campaign rolled out in 2025 and 2026. To strengthen the commitment and pride of CNP Assurances employees, it reflects their dedication and determination to transform the insurance profession every day. By embodying the values of CNP Assurances, the film invites candidates to join the Group’s teams to make insurance more useful than ever.
Aurore van der Werf, Human Resources Director, CNP Assurances Group :
"With this film, we are affirming a strong employer promise, open to the world and true to our corporate mission as a responsible insurer and investor. We show that CNP Assurances is a committed organisation in which all team members can contribute to transforming insurance and making a positive impact on society. Insurance is not just a matter for experts; it is a commitment upheld by individuals who give meaning to their work.
We chose the slam format to tell our stories with greater sensitivity and directness, true to the human experience that connects us. This approach affirms a culture based on listening, inclusion and the desire to excel together. It is a rallying point, nurturing both internal pride and our attractiveness.”
Fact sheet for the film ”Pushing back the boundaries of insurance together”
Creative agency: Havas Paris
Production: Prose & Pixels, Emilie Brault
Creation/writing: Julia Benrabah
Editing: Thomas Richard
Music: Dark Guitar by Redzol
Sound engineering: Gaëlle Senn
Head of sound: Alexis Venot, Arnault Chagnon, Wilfried Jourdan
Performed by: Anna Kova
Length: 90 seconds
Dissemination:
- CNP Assurances internal channels (intranet, newsletters, screens, etc.)
- Use of the film at forums and trade fairs, HR events and onboarding journeys
- Distribution on LinkedIn, YouTube, affinity platforms, and the cnp.fr website
ADVERTISER: CNP Assurances
Personnel in charge: Agathe Sanson, Head of Stakeholder Dialogue, Communication and Sponsorship; Jean-Sébastien Bouget, Head of Internal and Employer Communication; Lydie Hacquet, Head of Brand and Corporate Communication.
To watch the film in English, it's HERE
It can also be seen on our website: cnp.fr