October 2, 2015
At the end of September, in Madrid, the 5th presentation of awards took place for the best communication and marketing strategies in the insurance sector.
Fifty-four campaigns were in the running across the seven categories listed. Our Spanish subsidiary, CNP Partners de Seguros y Reaseguros, selected in the Best B2C campaign, reached the final with the “Tu Vida” campaign.
Tu Vida is a flexible life assurance solution devised for women in a country where family solidarity rests even more on their shoulders.
A key element of the distinguished communication strategy is the internet site, “CNP Partners presenta Tu Vida”, with an off-beat tone and a colourful and modern graphic environment, which allows them to try out the various Tu Vida life assurance options.
To learn more, check out the site CNP Partners presenta Tu Vida