Digital affinities
CNP Assurance aims to be the most people focused Digital insurer.
100% digital
For CNP Assurances, digital technology does not isolate people – it does the exact opposite. It’s a tremendous way to build closer relationships with customers and to enable them to personalise their cover more than ever before.
“Encourage our agents to join an optional supplementary health and personal risk plan”
was the brief set by four French ministries – the Ministry of Education, the Ministry of Higher Education, Research and Innovation, the Ministry of Culture and the Ministry of Young People and Sports.
The target population comprised over 1.3 million civil servants, contractual staff(1) and interns, and over 815,000 pensioners.
The age, status and expectations of agents and of their close family were all taken into account to design specially for them adjustable cover and made-to-measure services – the ANTICIPA range listed by the four ministries.
The solution comprises a choice of three formulas to fit individual needs and everyday services, such as an approved network of opticians to reduce residual costs, and a digital platform providing access in a few clicks to innovative services delivering peace of mind and useful guidance.
Cutting-edge services such as support “after threats or assaults” and remote medical consultations round out this solution, which caters especially well for the real needs of civil servants living in areas where healthcare services can sometimes be thin on the ground.
But its 100% digital pathway is what really sets CNP Assurances apart. It is backed by the expertise of Azimut, its insurtech partner specialised in digital marketing, which helps CNP Assurances to acquire prospective customers and to make direct sales online.
(1) Public sector.
Results
For CNP Assurances, this represents a new way of approaching customers by developing finegrained knowledge of their needs and meeting them by building a dedicated ecosystem.