A massive boost
With Magali Noé
Magali Noé is Chief Digital Officer of CNP Assurances.
In her coordinating role, she makes regular visits to incubators, calls on employees to put their ideas into action, sets up meetings for them with partner start-ups and gets everyone pulling together with the innovation pilots.
Question : So what exactly is participatory innovation ?
Answer : It’s an approach based on collaborative innovation that is open to the best ideas of the age. It aims to create value both for us and for our customers. We have decided to give it a massive boost by seeking to harness all the creative forces, inside and outside the organisation, accelerating the pace at which they are put to work, and unlocking synergies to create a thriving ecosystem.
Question : Externally, is this boost primarily a financial one ?
Answer : We are investing €100 million over five years in start-ups under the Open CNP programme. That provides crucial support to them and opens a window of opportunity for us. But our support is not just financial. We systematically combine investment and operational management insights, with an unrelenting focus on achieving a win/win situation.
Question : What rub-off effects do you hope to achieve by putting your employees in contact with start-ups ?
Answer : A spark ! Start-ups can provide us with their vision of the “solution” rather than a product, and they work in an extremely responsive and agile manner. Our interactions with them are always highly fruitful from an open innovation perspective. They help to speed up our digital transformation and make us more agile.
Question : Where should the transformation of CNP Assurances begin? With its products? With its customer experience ? With the way in which it works ?
Answer : All three at the same time ! Our job is to bring disruption to all areas and to give them what they need to start moving more rapidly. Many innovative projects are underway at CNP Assurances in areas ranging from CRM to data and talent management. We support them by challenging their ideas and providing access to the project booster and contact with high-potential start-ups.
Question : At what point will you say the battle has been won ?
Answer : When we are able to thrill and delight our customers with the insurance experience we provide! When this wow effect extends to our products and services, our systems and also the way we communicate with customers and make insurance simpler.