Question #4
How far can individualisation go?
Frédéric Lavenir
That’s one of the major challenges we face. As our ability to predict behaviours and risks improves, hyper-personalisation is a very real danger – indeed, we are already witnessing it. Yet at the same time we need to develop this solidarity – quite simply because people want solidarity mechanisms, too. In Brazil, for example, our Youse subsidiary recently launched the Youse friend motor insurance policy. Customers can get together in a group, and we put a portion of the premium into a kitty, and the group manages its own risk. We build a community of interest with a commercial dimension and a solidarity-based community, too.
Alizée Lozac’hmeur
Every day we work with social entrepreneurs – entrepreneurs who set up a business to meet a social challenge and have decided to do so as a business because they believe a viable business model can be created, which is one of the best ways to achieve a lasting impact.
Jean-Charles Samuelian
In health insurance, the priority is to create a business model that makes it possible to invest heavily in prevention, where our interests are very closely aligned with those of our users. With advances in genetics and machine learning for data analysis, risk will be individualised. On the other hand, prices will never be individualised. So, then, how can we create solidarity mechanisms? That’s the most exciting issue – how can we individualise interfaces and prevention between a 32-year old pregnant woman, a 45-year old diabetic and a 25-year old while at the same time pooling the risk to safeguard fair access to social protection?