First avenues being explored, new investment vehicles

More secure unit-linked options

CNP Assurances is focusing its research on unit-linked vehicles that are less influenced by the CAC 40 but deliver returns over the long term in sectors such as property. It designs composite baskets of more balanced, less volatile composite unit-linked vehicles. In addition, these provide unit-linked exposure to contemporary investing themes, such as the environment, to enable everyone to make a difference with their savings.

New types of cover

CNP Assurances’ goal is to give savers peace of mind in line with the number one expectation of most customers – the initial level of capital invested in unit-linked vehicles should be contractually 100% guaranteed, come what may. The other way of reassuring investors who agree to diversify their long-term savings would be to provide pandemic cover against any losses suffered in the event of a withdrawal caused by a fresh pandemic crisis.

Expert management

While we can get savers to invest more in unit-linked products, we also need to give them the chance to hand over their asset allocation to experts in order to maximise their returns. Discretionary management will be gradually introduced on consumer agreements and rolled out for distribution partners. At La Banque Postale, for example, this will focus on the nine themes in the Conviction range to adapt to the saver’s position on the risk/return spectrum.

A core theme to suit every saver global, real economy, sustainability, Europe, property, ageing well, infrastructure, emerging markets and investing for the future.

Make a difference

Giving contractual guarantees will no longer suffice. Going forward, unit-linked savings will need to be given a purpose by allowing clients to choose the assets matching their convictions. Investing in sustainable development, in French infrastructure, in ageing well or simply in property, a safe haven. A difference can be made at every level, from the investment to the management agreement and even the insurance policy.