In France, joining forces to achieve greater customer loyalty

The link-up between the Malakoff Médéric and Humanis groups has formed France’s leading provider of social protection. It boasts a 17% share of the collective health insurance and personal risk market, and a unique sales force of 1,800 people. Its customer acquisition and retention goals are commensurately ambitious, with cross-selling as priority. That’s where CNP Assurances’ Amétis employee network comes in. Malakoff Médéric Humanis has given it responsibility for securing the loyalty of a portfolio of micro-companies and CEOs by harnessing CNP Assurances’ individual protection policies, which dovetail perfectly with the consortium’s collective solutions. The close to 2,000 meetings arranged in 2018 by Amétis advisors and the conversion rate they achieved support the goals for this landmark relationship-based partnership for CNP Assurances, which holds great potential for the future.

 

“What makes us the preferred partner of our non-salaried worker and SME executive customers is the quality of our protection solutions and, crucially, the personal relationship you are able to forge with them, and that’s where CNP Assurances’ Amétis advisors really stand out.”
Christophe Scherrer,
Chief Operating Officer, Malakoff Médéric Humanis

 

  • 30,000 non-salaried workers / micro-companies
  • 1,500 CEOs