Formulating innovative solutions together
EasyVie, the first 100% digital life insurance policy, was also entirely shaped through joint decision-making by CNP Assurances and EasyBourse, La Banque Postale’s online broker. Customers complete all the policy administration tasks directly on EasyBourse’s website, from setting up the policy through to obtaining a redemption, including any fund switches and payments. The broker uses a bot that recommends a management style and asset allocation matching customers’ investment objectives, financial position and risk appetite.
“The idea was to design an easy-to-use policy, that is rapid and effective and offers all the features of wealth management policies. It took us fourteen months to come up with a revolutionary new system for managing life insurance policies by enlisting the help of CNP Assurances’ community of testers. Its breakthrough features include electronic signatures, the advisor bot, which draws on the expertise of the Advize fintech, and asset allocations, which LBPAM and BPE assisted with. By working together in agile mode, we were able to accelerate the pace of each other’s digital transformation.”
Yves Rakotomalala,
Chairman of Easybourse
- 100% digital
- 4 million euros in premium income in year 1
- 30% unit-linked